What I Build
01
First Impressions Are Systems Too
What's Included
Brand strategy session — positioning, audience, differentiation
Logo design — primary mark, icon, horizontal lockup
Color system with hex codes and usage rules
Typography system — headline and body font pairings
Brand voice guide — what to say and what to avoid
Brand guidelines reference document
Delivery in SVG, PNG, and PDF formats

Logo Design
Color Strategy
Typography
Brand Voice
Guidelines

Strategy Blueprint
GoHighLevel
Mobile Optimized
Lead-Gen Ready
02
Design With a Conversion Goal
What's Included
Strategy session — site architecture and visitor journey
Full website design and build
Homepage, About, Services, Contact, and one specialty page
Mobile-responsive design across all screen sizes
Lead capture — forms, calendar booking, CRM connection
Basic SEO foundation — titles, meta descriptions, URL structure
30-day support after launch
03
The Engine Behind Consistent Leads
What's Included
Funnel strategy — offer clarity, funnel type, traffic source
Lead magnet or opt-in page design and copywriting
Thank-you page and confirmation flow
Email nurture sequence — 3 to 5 follow-up emails
Booking page and calendar integration
CRM pipeline setup for funnel leads

Logo Design
Color Strategy
Typography
Brand Voice
Guidelines

GHL CRM
Workflows
SMS + Email
Pipeline Setup
04
Design With a Conversion Goal
What's Included
GHL CRM setup and configuration for your business model
Lead capture and tagging workflows
Automated follow-up sequences — email, SMS, voicemail drops
Appointment reminders and re-booking flows
Client onboarding automation
Pipeline stages and deal tracking setup
05
Predictable Pipeline, Not Random Referrals
What's Included
Lead generation strategy — audience targeting, channel, offer design
Lead magnet creation — PDF guide, checklist, mini-course, or webinar
Landing page design and copywriting
Ad campaign setup (Facebook/Instagram or Google)
Email nurture sequence — building trust toward conversion
Lead tracking dashboard in GHL
Monthly performance review and optimization

Lead Magnets
Landing Pages
Ad Campaigns
Email Nurture

Store Setup
Product Pages
Payment Integration
Upsells
06
Revenue While You Sleep
What's Included
E-commerce platform setup and configuration
Product page design and copywriting
Payment gateway integration
Checkout optimization for conversion
Order confirmation and delivery email automation
Upsell and cross-sell setup
Abandoned cart recovery sequence
07
Social Media as a Business Tool
What's Included
Social media strategy — platform selection, content pillars, audience targeting
Profile optimization — bio, imagery, highlights, link-in-bio
Monthly content calendar
Caption copywriting in your brand voice
Graphic templates aligned to your brand identity
Hashtag and engagement strategy
Monthly analytics review and content adjustment

Content Strategy
Copywriting
Brand Templates
Analytics
How We Work Together
We talk about your business, goals, and what's getting in the way. No pitch — just a clear conversation to understand what you actually need.
I'll send a clear proposal with deliverables, timeline, and investment — exactly what we're building and how long it takes.
We get to work. You'll receive updates at each milestone, and I'll ask for your input at the right stages — without burying you in unnecessary decisions.
Before launch, we review everything together. You'll get revision rounds until every detail is right.
We go live. I walk you through everything and provide 30 days of post-launch support. For ongoing services, we move into the regular delivery rhythm.
Not Sure Where to Start?
You don't need to arrive knowing what you want. Just know what problem you're trying to solve — I'll ask the right questions.

DIGITAL SYSTEMS
A boutique digital studio that builds brand, systems, and automation for coaches and founders who are done growing by accident.